We are Clima, the no-bullshit product and design studio based in Madrid, working for startups around the Globe.

We conducted an in-depth market analysis, reviewing comparable platforms and products with similar structures. Together with the Holafly team, we identified key product needs and defined both existing and potential customer profiles. From there, we redesigned the entire architecture, including structure, navigation, and user flows. We developed the visual design and prototypes across all areas of the product, integrating the design system through reusable components, color tokens, styles, and consistent visual logic. We also worked closely with both backend and frontend teams, coordinating daily to ensure aligned and continuous execution.

For Holafly’s design, we built on their existing brand and evolved it into a more robust, product-ready system. We combined a complex, operations-focused interface with a friendly, clean, and approachable visual layer. To achieve this, we developed a set of illustrations and a gradient system that adds personality without compromising usability. We streamlined traditionally complex flows and processes, turning them into clear, fast, and easy-to-execute interactions. The main priority was to ensure users always had immediate access to critical information, while keeping secondary data easily accessible when needed. Weekly alignment sessions with all teams involved were key to driving decisions, iterating quickly, and maintaining consistency across the product.

If you like what you’re seeing, don’t hesitate to get in touch. We’re confident we can do great things together.